Online digital magazines, along with iPad magazines are a great way to increase readership and boost your brand.

Whether you want to reduce your publishing costs, increase online sales or ad revenue, or simply use as a promotional 'teaser' to increase print sales, EZiPublishing's digital magazine technology is the choice of professionals!

Consumer Magazine Apps for iPad and iPhone

App experience: We have a tried and tested workflow and the valuable experience of managing approval of apps for the iPad and iPhone. We can advise on content, the approval process and particularly with promotion techniques to get a publisher's App seen by readers. From receipt of order and branding assets a Container App can typically be live on the App Store in as little as 3 weeks.

Container Apps: A container app is branded to the magazine title and pulls in single title or magazine subscriptions as soon as they are published to the magazine folder in the our cloud environment. The container app design enables social media and web links to be directed to the app which contains all of the magazine content, new issues and archives.The publishers can publish directly into the app and/or Apple Newsstand Magazines through the our Publishing Platform.

Building and monetising communities: Most Magazine App Publishers allow users to download the app for free and charge a cover price for the magazine or subscription content within the app. Push notifications alert readers to the arrival of a new issue or any content published into the app. The app is now a powerful new marketing channel that can be used to cross promote content and drive traffic to promotions. The act of installing the app defines the interest of the reader. This is now a unique app community managed by the publisher. Significant revenues flow from publishing competitions, promotional inserts and coupon advertising features whether graphic, video or audio.

Exisiting print subscribers benefit too.

 Apple Newsstand Inclusion: Our App solution is compatible with Apple's Newsstand, which is part of the iOS5 release. Apple Newsstand Magazines are separated from other apps on the App Store and improve visibility as well as the purchase process and the user experience.

Subscriptions for Consumer Magazines: Subscriptions have always been central to the magazine business model and we/re able to provide extensive digital subscription options for publishers. Magazine App Publishers can deliver subscriptions through your own branded container app as an in-App purchase or sold from your website and sometimes bundled with print. Subscriptions can be set for short or long term periods and multiple subscriptions can be sold in your very own container apps.

Dual app subscriptions: The subscriber can buy a subscription to a title from your container app. In this case, the subscriber will purchase using their iTunes account and Apple will deduct fees for facilitating the sale. With our dual subscription feature, the publisher can sell the same subscription from their own website or that of a nominated party and retain 100% of the revenues. This is a powerful option for publishers as they can also select a different price to that advertised on the App Store, enabling them to target different subscriber groups with different subscription offers. Renewal offers can be varied and groups can be granted access for free, typically print subscribers. Bundled digital and print subscriptions sweeten a subscription offer and retain the subscriber on renewal. The publisher controls access to content across all of our digitally provided formats through our Digital Rights Management (DRM) system. The publisher owns all the subscriber data and can manage subscribers though our API or through CSV files.

Considering the costs of Digital Delivery of Consumer Magazines

 Advertising opportunities in apps: Customers make an affirmative declaration of interest in your title by installing your container app. This highly targeted group of readers is of strong interest to sponsors and advertisers. All our magazine solutions allow for multiple advertiser and sponsorship options.

Cloud publishing with no IT investment: The EZiPublishing cloud platform is accessed 24/7 by the publisher's staff and designed for maximum resilience with mirrored processes and some of the fastest processors available today. Capacity is currently 2,500 publications per day and increased to suit demand. There is no hardware investment required for publishers and linking to existing architecture can be completed within hours. Delivery of digital magazines is through our global content delivery network (CDN).

Data and statistics: At the heart of all things digital is data. Our publishing system has built-in data capture systems on both web and app formats, and it's the publisher that owns the data, which is available for download at any time. In addition to the comprehensive reader behaviour stats, our system also allows for the insertion of Google Analytics code for web editions.

Training is conducted on site or through weekly webinars. For any difficult issues that may arise, live chat support is provided 24 hours a day, 6 days a week. Our tools are intuitive and allow the simple insertion of additional content such as video, animation or audio. Typically a publisher will be creating live editions in less than a few hours.