Why opt for an EZiPublishing catalogue solution?

Return on investment: Retailers looking to use our Publishing Platform to produce their digital catalogues, can look to achieve an exceptional ROI: With increased availability of ordering across web, mobile and tablets, retailers can look to increase average shopping basket value from the digital catalogue, as well as huge savings on existing print and distribution costs.

Also with in-app purchases, subscriptions, sponsorship and advertising, ROI for most Online Catalogues is between 3 and 12 months.

eCommerce integration, ease and speed: Our technology enables real time updates and makes the linking of products to web properties and eCommerce sites easy and fast. The Publishing Platform allows interactive online catalogues to be created for the Web with built in shopping carts, and iPad catalogues produced on the Platform interact with existing e-Commerce sites to deliver a great shopping experience for the user.

Increase reach and sales: Online Catalogues can reach millions of prospective and current customers online and via the App Store. In-app browsing and full eCommerce integration will help to drive additional sales.

Updates: Eliminate the need for costly reprints and ensure your customers only see the most up-to-date product information with our catalog technology, which enables the automatic updating of products in real time, with a simple CSV upload into the catalog system.

Additional App Benefits: You can cross promote other catalogs and magazines by offering free samples. Engage users and collect further data through competitions or product promotions requiring registration.

Catalogue Container Apps for Retail and Trade

What is a container app? Apps come in many different forms but a container app, when downloaded onto a user's iPad or iPhone, allows the publisher to deliver new content into the app at any time. The user is alerted to the arrival of new content by a pop-up notification and a badge on the app.

Your brand on the App Store: Our Publishing Platform gives you the ability to publish content directly into the app, but first the app has to be built by us, and approved by Apple. The whole process can take as little as 3 weeks.

Monetisation: Container apps should be free on the App Store to maximise downloads. Using our publishing system you can decide whether a publication can be accessed for free, priced as a single purchase or as part of a subscription. "In-App" purchasing is the preferred and recommended solution (free app, paid content).

Sales reference tool: When your iPad Catalogue has been delivered as an app it makes an excellent portable reference tool for your field sales team. Several major retailers are equipping their sales force with tablet devices and they are able to use this with their customers. You can quickly send orders from the tablet at point of sale direct to fulfilment.

Trade catalogue use: Apple reported that 80% of the Fortune 500 companies are piloting or deploying the iPad for business use and 86% of iPad owners who use the device for business would download a branded app from a company they do business with.

New marketing channel: We believe the future of publishing lies in knowing and communicating to your readers and customers. EZiPublishing's iPad Catalogues have built in data collection systems that help you understand your customers. You can now communicate directly with the rapidly expanding installed user base. 

Digital Catalogues for Retailers and Trade Retail

Retailers and Trade Retailers can use the EZiPublishing cloud publishing platform to create and deliver their catalogues via the Web, mobile or tablet device.

Increase sales: Your customers can browse through your Digital Catalogues and purchase your products on the move, as each product in your catalogue can link directly to the product on your site, or a shopping cart within the catalogue can integrate with your payment portal.

Data: The key to successful retail eCommerce technology is data. EZiPublishing catalogue solutions enable retailers to increase their database with opt-in data collection tools. The exportable data collected is owned by the retailer.

Return on investment: Large trade retailers and catalogue companies can use the platform for the simple reason of excellent return on investment, by combining increased sales and reduced catalogue production and distribution costs using the EZiPublishing cloud publishing platform.

Note: For trade retailers without an eCommerce website, EZiPublishing's catalogue technology can include a shopping cart within your catalogue that integrates directly with your payment portal or that can be sent directly to order fulfilment.